Digital Marketing (E-Comerce)

“This course provides a comprehensive overview of digital marketing strategies with a focus on e-commerce platforms and online consumer behavior. Students will learn how to develop, implement, and optimize digital campaigns across various channels, including search engines, social media, email, and content marketing. Emphasis is placed on tools and techniques such as SEO, SEM, social media advertising, web analytics, conversion rate optimization, and digital sales funnels. The course also explores the integration of digital marketing with e-commerce platforms, mobile commerce, and the use of data-driven insights to enhance online sales performance. By the end of the course, students will be equipped with practical skills to manage digital marketing efforts in an e-commerce environment.

What Will You Learn?

• E-commerce fundamentals and online consumer behavior
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Social media and influencer marketing for e-commerce
• Email marketing automation and customer retention
• Website traffic analysis and performance tracking (Google Analytics, etc.)
• Mobile and omni-channel marketing strategies
• Content marketing and branding for online stores
• Paid advertising (Google Ads, Facebook Ads, etc.)
• Conversion rate optimization (CRO)
• E-commerce platforms (Shopify, WooCommerce, etc.)

Material Includes

• 4 hours on-demand video
• 15 articles
• 19 downloadable resources
• Access on mobile and TV
• Certificate of completion

Learning Outcomes:

• Design and execute a digital marketing strategy tailored to an e-commerce business.
• Use analytics to measure campaign effectiveness and customer behavior.
• Optimize marketing channels to drive online traffic and increase conversions.
• Understand how to leverage technology and digital tools to grow online sales.